Version 2.1 · Last updated 2026-07-21
TRADEBUILDER HQ LLC
DIGITAL ADVERTISING SERVICES — PRIVACY POLICY
This Privacy Policy describes how TradeBuilder HQ LLC ("TradeBuilder HQ," "we," "us") collects, uses, and discloses information in connection with our digital advertising management services, our website and application, and our free Listings Audit tool (together, the "Services"). This Policy should be read together with our Digital Advertising Services Terms of Service and our Cookie Policy, which describes the specific cookies we use. For Clients, our Data Processing & Tracking Addendum governs how we handle data we process on your behalf and controls in the event of any conflict with this Policy regarding that data. This Policy covers our advertising services specifically; if you also receive bookkeeping, payroll, or CRM services from us, those are covered by a separate privacy notice for that service line.
This Policy applies to our online properties and services, including: (a) our marketing website at tradebuilderhq.com; (b) our web application and its public and authenticated pages at admin.tradebuilderhq.com, including our Listings Audit form, intake and signup forms, hosted audit report pages, client portal, and account tools; (c) our free Listings Audit tool; (d) the digital advertising management Services provided under our Ads Terms of Service; and (e) related communications, including email and, once activated, SMS. References in this Policy to “our website,” “our sites,” or “our online properties” include both the marketing website and the application unless a specific property is named.
2.1 Information You Provide Directly. This includes information submitted through the Listings Audit (business name, address, phone number, website URL, and contact name/email); information submitted through our intake and signup forms (which may include business name, address, business phone and hours, website URL, contact name and phone, monthly advertising budget, typical job value, an optional company logo, and optional social media page links); information submitted at enrollment (business information, contact name, email, phone number, and billing information processed by our payment processor); and information you send us directly through forms, email, or, once activated, SMS.
2.2 Information We Collect Automatically on Our Marketing Website. On our marketing website, this includes standard web analytics (pages visited, device and browser type, approximate location, referral source) and, where enabled, information collected by advertising and retargeting technologies for measurement and marketing of our own Services. See Section 6.
2.3 Information We Collect Automatically on Our Application. When you use our application at admin.tradebuilderhq.com, we automatically collect your IP address in connection with form submissions, which we use to prevent abuse and to rate-limit submissions. We also maintain a first-party product-analytics event log to understand how our application is used; this log is designed not to contain email addresses, IP addresses, or browser user-agent strings. We do not run third-party analytics or advertising technologies on the application. See Section 6.
2.4 Information We Process On Your Behalf as a Client (“Advertising Data”). This includes data within your connected Google Ads account, which may include information about individuals who submit inquiries or leads through your advertising, such as names, telephone numbers, email addresses, and messages; call metadata generated by call-tracking technology, where enabled, including the tracked number dialed, caller telephone number, call date, time, duration, and outcome; and information collected through lead-tracking code installed on your website at your direction. We do not offer or support the recording of call audio, and we do not collect or process call recordings. Advertising Data originates from and belongs to Client, and we process it solely to provide the Services as a processor acting on Client’s behalf.
We use information to:
We use third-party artificial intelligence tools, currently including Anthropic’s Claude models, to help analyze advertising campaign performance and publicly available website content in connection with the Services. Under our current agreement with our AI provider(s), data we submit for this purpose is excluded from use in training the underlying models. We limit information submitted to AI tools to aggregated or de-identified campaign metrics and publicly available content. We do not knowingly submit customer lists, lead-form content, inquiry messages, direct customer identifiers, call-level metadata, payment card information, sensitive personal information, or account credentials to AI tools. We will update this Section if our AI providers or practices change.
4.1 Advertising Platform Data. We operate Google Ads and Meta advertising to market our own Services, and we use conversion measurement to understand the performance of our own advertising campaigns. This may include first-party cookies and click identifiers (for example, Google click identifiers stored by a conversion linker, and the Meta cookies described in our Cookie Policy) used to attribute conversions from our own campaigns. This activity concerns our own marketing as a controller; it does not involve our Clients’ customer data. We do not upload or transmit our Clients’ customer lists or first-party customer contact information to Google, Meta, or any other advertising platform, whether through Google Customer Match, enhanced conversions, or similar customer-data-matching features. Specifically, we do not use Customer Match, we do not enable enhanced conversions or user-provided-data collection, and we keep personalized advertising disabled on our Google Analytics–to–Google Ads link. If we ever change any of these practices, we will update this Policy and our Data Processing & Tracking Addendum, and any use of Client customer data in such a feature would require separate authorization as described in that Addendum.
We disclose information to the following categories of recipients for the purposes described below. Some recipients act as service providers or processors on our behalf, while others operate under their own terms and may act as independent controllers for certain processing.
6.1 On Our Marketing Website (tradebuilderhq.com). We and our service providers use cookies and similar technologies on our marketing website for: (a) necessary site functionality; (b) analytics and tag management (for example, Google Analytics 4 and Google Tag Manager); and (c) advertising and retargeting, including the Meta Pixel, which we use to measure and market our own Services. Where advertising or retargeting tags are enabled through our tag manager, they are subject to the same disclosures and opt-out described in this Policy. For a detailed list of the specific cookies we use, see our Cookie Policy.
6.2 On Our Application (admin.tradebuilderhq.com). On our application, we use a single first-party, strictly necessary session cookie (signed, HttpOnly, Secure, SameSite=Lax, with a limited expiry) to support portal and administrator sign-in and to preserve multi-step form state. This cookie is essential to provide functionality you request and is not used for analytics or advertising. We do not currently run analytics, tag management, or advertising or retargeting technologies on the application. If we introduce any non-essential cookies or tracking technologies on the application in the future, we will present a consent mechanism on the application and update this Policy before doing so.
6.3 Consent Management. We use a consent-management tool, currently Termly, to present cookie choices and, where configured and required, prevent non-essential analytics and advertising technologies from loading until the visitor provides the applicable consent. Our consent-management tool is currently deployed on our marketing website. We will deploy a consent mechanism on our application before enabling any non-essential cookies or tracking technologies there. You can also control cookies through your browser settings and through the cookie-preference tool on our website. Because certain advertising and retargeting technologies may constitute “targeted advertising” or the “sharing” or “sale” of personal information under some state privacy laws, we treat opt-outs of these technologies, and recognized universal opt-out signals, as described in Section 7.
6.4 On Client Websites. Lead-tracking code we install on a Client’s website at that Client’s direction is part of the Services provided to that Client and is addressed in Section 2.4, Section 8, and our Data Processing & Tracking Addendum, not in this Section 6.
7.1 Virginia Residents. Where the Virginia Consumer Data Protection Act applies to our processing of your personal data, Virginia residents may have the right to confirm whether we process your personal data, access it, correct inaccuracies, delete it, obtain a portable copy, and opt out of its use for targeted advertising, sale, or profiling in furtherance of decisions producing legal or similarly significant effects. You may appeal a denied request by contacting us at privacy@tradebuilderhq.com; if we do not resolve your appeal, you may contact the Virginia Attorney General.
7.2 Residents of Other States. If you reside in a state with a comprehensive consumer privacy law, you may have similar rights — access, correction, deletion, portability, and opt-out of sale, targeted advertising, or certain profiling. We honor these rights for residents of states whose laws apply to us. To exercise a right, contact us using the information in Section 14.
7.3 Opt-Out of Targeted Advertising. You may opt out of the targeted advertising and retargeting technologies described in Section 6 by declining or withdrawing consent through our cookie-preference tool, or by sending a recognized universal opt-out preference signal (for example, Global Privacy Control) from your browser, which we honor where technically feasible and required by applicable law, as a valid request to opt out of targeted advertising for that browser or device.
7.4 We Do Not Sell Personal Information for Money. We do not sell personal information in exchange for money. We use the advertising and retargeting technologies described in Section 6, which may be considered “targeted advertising” or the “sharing” or “sale” of personal information under certain state privacy laws. Where those laws apply, we honor opt-out requests and universal opt-out signals as described in this Section 7. We do not sell or share the Advertising Data we process on behalf of our Clients.
When you engage us for the Services, you remain responsible for providing legally sufficient notice to, and obtaining any consent required from, your own customers and website visitors regarding the collection and use of their data — including through the lead-tracking code we install at your direction and the advertising campaigns we manage on your behalf. We process this data solely to provide the Services and according to your instructions, as a processor acting on your behalf, consistent with Section 10 of our Terms of Service and our Data Processing & Tracking Addendum. As between us, you are the Controller of your customers’ and website visitors’ data. We are the Controller of business-account, prospect, billing, security, support, and marketing information that we collect and use for our own business purposes.
Sensitive Data. We do not design the Services to collect sensitive personal information (such as Social Security numbers, financial account numbers, or health information), and you must not configure lead forms or campaigns to collect such information into any system we access. See our Data Processing & Tracking Addendum for details.
We retain different categories of information for different periods:
Aggregate or de-identified information may be retained longer for analytics and service-improvement purposes.
We use commercially reasonable administrative, technical, and organizational measures designed to protect information, including role-based access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We do not currently send SMS communications. When we activate text messaging, phone numbers and consent records collected for that purpose will be used solely as described in our SMS Terms and this Policy at that time, and will not be shared with third parties for their own marketing purposes.
The Services are directed to businesses and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
We may update this Policy from time to time. We will post the updated Policy and revise the “Last Updated” date. Where required by applicable law, we will provide additional notice before a material change takes effect.
Questions or requests regarding this Policy, including privacy rights requests, may be directed to: privacy@tradebuilderhq.com.
Last Updated: July 21, 2026 · Version 2.1